THE ULTIMATE GUIDE TO BAIDU SEM (THE MOST POPULAR CHINESE SEARCH ENGINE)

What is Baidu SEM (Baidu PPC)?

Baidu SEM or Baidu PPC (pay-per-click) is frequently observed as the part of search marketing that uses paid plans to attain visibility. The platform with which you get started with Baidu PPC is known as Phoenix Nest, which could be complex to set up as compared to Google Ads.

Phoenix Nest involves both the activities included with setting up and optimizing ads along with setting a budget that will pay for the position of ads.

The price to open an account of Baidu PPC is 5,000 RMB. Once you have made the down payment, the funds can be viewed in the account balance to be used whenever you’d like for your PPC campaigns. The cost of your advertisements depends on various factors such as bidding prices, how competitive your industry is, and how well you write your ads.

Using Baidu SEM vs SEO

There are a few things to observe when you are choosing a PPC or SEO campaign and one of the primary things to think about is the frame of time of the campaign. PPC is customized to provide immediate exposure for your brand while exposure through SEO forms over time. If you want to accelerate the process of the campaign, then PPC will be the best option for you. It is also much simpler to estimate PPC ads since the feedback comes comparatively faster. SEO results are generally observed as a more reliable approach of the two. SEO results are most probably the ones to get clicked on and Chinese visitors tend to choose organic results.

Baidu SEO could be definitely more effective for a long-term strategy of marketing, but it might be tough for the brand to attain exposure if you are in a recess market that has well-known players. It could be tough to display your brand specifically if their ranking of authority is high. You might still be able to outrank player with a PPC campaign. For the most effective marketing campaign of Baidu, it is significant to combine the two approaches of using PPC campaigns and an effective strategy of SEO to get the highest exposure for the target viewers.

Westwin offers digital marketing services such as market strategy, search engine marketing ( adstochina.westwin/Baidu-SEM ), WeChat and Weibo social media marketing, PPC advertising, mobile marketing, website localization, and more in China. To know more, visit https://adstochina.westwin.com/who_we_are/index.shtml.