We love to receive great customer service. As consumers, it makes us feel good. Consumers now rate customer service as the most important factor when deciding to do business with the company. This means the traditional competitive advantages such as price, location and products are rapidly disappearing. In the technological era, customer service is king. Sad to say but when it comes to customer service, we’ve all had a bad experience and this bad customer service reaches more than twice as many ears as praise the good customer service.