As you know, Google has various factors involved for ranking your site, and it is not easy to get on the first page of google among the elite competitors. Don't only indulge yourself in improving your site’s web design and its content, but also try to improve your site's performance which is done by increasing its speed with changing web hosting service packages and some hardware.
Google's Ranking
Google has many rules to rank your site. One of the most looked past rules is that google also considers your site loading speed which impacts a lot of your site ranking in many ways. The maximum time your site should take to load is 4 seconds which in googles’ ranking is an average speed. If there are many sites with your search query google will easily be able to rank the faster sites due to their better performance. So the sufficient way is to increase your site's performance to have an edge over your competitors.
How a site's speed affects your traffic
If your site has a better performance it will be ranked higher in your search queries hence you will gain more traffic. The users on your site will enjoy the experience of using your site, which will be the cause of you gaining more good reviews and going up in the google ranks. If a user is experiencing slow loading times, he most likely will leave the site with no positive feedback to any other user and will switch to another site.
Top-performing Server Hardware
Upgrade your hardware to a new generation and keep it up to date. So you are having a large amount of traffic on your site, and you have your old hardware running the servers, most likely it will slow down which will degrade the performance of the site. It will damage your sites repute in the market, be reliable and increase your site user capacity to deal with the high amount of traffic, by not compromising the performance of the site.
Upgrade your Web Hosting Company Package
Don't be reluctant to change your web hosting service plan. Observe your site traffic and upgrade your plan according to your site traffic if you are having a very high amount of traffic upgrade to such a plan that will give high performance to your site even with increasing number of users, which you can discuss with the support service of Navicosoft.
Conclusion
Every aspect of your site is important in getting ranked better at Google’s SERP’s, and none can be ignored. In the end, also keep your focus in upgrading the site performance by making it lighter and rich in content.
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