Digital Marketing Companies London are many great resources and links to in-depth content audits, including Smart Insights’ 360 content marketing audit Quick Win. These are essential for anyone looking to conduct a detailed evaluation of a brand’s current content situation to make changes and recommendations. However, in this post, I’d like to highlight just five simple steps and techniques that I have personally found useful for making a quick assessment. This can often be useful for digital marketers looking to make a quick overview when starting a new company or for anyone else (e.g. brand managers, marketing managers, etc.) who want to understand how content is being used.
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A content audit is the first crucial stage of improving your content marketing strategy, since you need to baseline the content types, formats and quality to evaluate how they meet your goals.
What is a content audit?
The concept of a ‘content audit’ can mean different things to different people and the scope can change greatly depending on the emphasis. Some will review an entire brand’s content presence (online and offline), whilst others will focus more on usability or UX. For this post, I’ll be considering the use of digital content from a content marketing perspective and how content is used to drive reach, engagement, and interest with consumers across digital channels.
Need help with your Content Marketing Strategy? Digital Marketing Agencies Leeds have an entire Toolkit dedicated to helping you plan, manage, and optimize your content throughout the customer journey, including:
Content Marketing Strategy Guide
Influencer Outreach Guide
Evaluating Content Marketing ROI Guide
What are the benefits of running a content audit?
It’s fair to say that conducting a content audit is not always the most glamorous of tasks. But when carried out well they can deliver a disproportionate amount of value.
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