1 How to build your own personal brand? 1.1 Advice on personal marketing and strategy 1.1.1 Steps to follow to create your own brand 1.1.2 What you need   Advice on personal marketing and strategy These days you have to build your own brand. The days when people held jobs for 15 to 20 years are long gone. You have to be an expert on something. The most important job you have today is to be the president of your own brand. The good news is that using today's technology, anyone can create their own brand. It takes dedication, consistency and hard work, but it can be done. Personal branding is important when it comes to making yourself known to others. You can use personal branding in several ways:   Create your own business as an entrepreneur or consultant Make yourself known to a company and increase its value as a potential employee Build your own credibility for future businesses. As a brand, you increase your value to others, but only if you build your brand strategically so that others can see that value.   Steps to follow to create your own brand Brand Discovery: Who are you? Who are you ? Where is your passion? What do you want your brand to represent? Discovering a brand is really about understanding what you want to represent and not just what you want to represent today, but what you want to represent for the rest of your life. Creating a personal brand statement can help you in this discovery process. This is probably the hardest step, and you might want to seek help from your friends, peers, and coworkers.   Personal Branding and Development: With your personal branding statement, it's time to start building your brand. The great news is, it's a lot easier than 5 years ago because we're going to be focusing on digitally developing your brand. What you need   Your own domain: You will need to buy real estate online. This real estate will be made up of your own domain, preferably your name or something that describes what you do. How can you build your brand if you don't own your.frbrand?   Blog: Create your own website with a blog. Post 2-3 posts per week on the blog. An active and effective blog means 2-3 posts per week, around 500-700 words, discussing topics that surround your brand. Share these messages via Facebook, LinkedIn and Twitter . Twitter account: Create a Twitter account with photo. Again, use your name or something that describes what you are doing. Next, you'll want to follow those who are interested in the topics that surround your brand. Engage and interact, remember, don't just broadcast. Using Twitter, use tools like Twellow to find those who would be interested in the topics your brand represents, it will help you grow your audience and attract them to your brand. I suggest trying to follow 5-10 a day.   Facebook Profile: Create your own Facebook profile . It should contain a photo (preferably the same one you use on Twitter), your work history and experiences. Make sure you post the relevant articles on your Facebook page. It's a great place to let your personality shine through. Invite your colleagues, peers and friends to join you on your Facebook profile. If you want to keep your Facebook profile private, a Facebook page can be the solution.   LinkedIn Profile: A LinkedIn profile is the digital version of your CV, portfolio, and references. Do not deprive yourself of it. Join groups that are relevant to your brand. Answer questions and be an active participant. Communicate with those who would be interested in your cause or topic.   Using Quora: A relatively new medium, but a great place to get to know those who are interested in your brand. Invest time and answer questions. It will help you grow your audience and get your name out there. Quora is a great way to show off your expertise by answering your questions.   You create your brand, so display a recognizable photo on all platforms. If you do decide to have a logo created, don't forget to use it to help build awareness of your brand as well. Now that you have the tools, it's time to start building. Remember, it will take consistency and dedication, but you can do it.