Writing a proposal for a private or public project can quickly become a gruelling task, especially when the bids end up failing. Usually, small businesses hire tender specialists to help them craft a winning bid. Yes, bid specialists can do all the work for you, but that doesn’t mean every proposal you submit sticks to the boring science of proposal writing with a strict format.

Despite what many competitors may say about tender writing, telling a story may actually give you an advantage. Here are the best reasons why excellent story writing in submitted bids is a strategy worth trying:

Proposals Can Get Boring Fast

A buyer who is faced with reading several bids to find the right company for the job will find themselves drifting off before they can get to the second bid. The tendency of many buyers is to choose a business they are already familiar with so that they don’t have to go through several proposals.

This means that bid specialists need to capture the attention of the reader right away. Telling a story in the proposal makes the documents easy to read and understand. A buyer will not get bored and just scan the pages, instead, they will become invested in the proposal and are more likely to choose your bid over the typically formatted options.

Bids That Make An Impression

Even if the buyer has already read through several other bids to find the right company for the job, a good story will leave an impression. Tender specialists can answer all of the buyer’s questions, create a company profile that meets all of the buyer’s expectations while also allowing them to enjoy what they are reading.

A good story will be remembered, and there is a good chance that the buyer will dig through all the other bids to find yours because they won’t forget the story your written proposal told.

Painting A Picture With Words

Projects can be hard to imagine without the help of visuals which makes it difficult for buyers to see the results of your bid. Just because the format doesn’t allow for your bid to include photos doesn’t mean you can’t use your words to paint a picture. A proposal that is told like a story allows buyers to picture your completed work in an instant because they can use their imaginations to help your words come to life, giving them a better vision of their completed project.

Balance The Line Between Creativity And Compliance

It can be difficult to flex your creative writing skills when drafting a tender because there are so many rules and formats to follow. While it is not impossible to balance compliance with creativity, it will take time to master. This is why it is best to consult with a team of proposal writing experts before submitting a bid to ensure you still meet all of the criteria despite venturing into the more creative side of tender writing.

Don’t make the mistake of telling a great story only to get rejected because you did not follow the format. Proceed with caution before submission and get a specialist to check your work.

At AM Bid, we specialise in telling your story in a way that resonates with buyers. Want to win the bid? Contact our bid specialists today!