Human beings are a race of complex creatures yet ironically complexity is something we don’t like to be associated with. A website which is the central location of all the web pages is the most important aspect of your online presence, it is the figment of your idea which is a part of you and hence to put forth a welcoming presence is extremely crucial if you are planning to let your website grow. It is the communication platform for you and your prospective customers and if in contrary the customers are not able to communicate well, then you already know the outcome to that.
Users take only 4 to 6 seconds to decide whether to continue browsing to your website and 75% of them is estimated to judge the credibility of your business based on the design of the website hence just having a functional website is not going to help. To have a good web design involves lots and lots of reasons. Since web design is crucial to your online success we will talk of the basic, rudimentary points that will determine a good website.
First and foremost is having a good presentation or navigation and usability: As mentioned earlier humans in general are not really a fan of entangled things, so if the navigation with its bars or list of labels is letting the user fight his way through to your website to figure out where and how to go, you can expect him/her to be navigating your competitor’s website in the next few seconds.
Consistency: This point will be more so the continuation of the first point. One might have invested his time and labour to form this complex, sophisticated site but for the user if every page looks different, with different fonts and different layouts, then it is a big no no. Hence, it is better to leave aside that multifarious imagination of yours by creating something more coherent with more so the same set of format, style and typeface guidelines which are the backbone for all pages. Because better website means better customer traffic which undoubtedly leads to an increase ‘conversion’.
Brand consistency: When Adidas changed their brand logo a few years ago a lot of customers were not really happy with the idea. A sudden shift to anything has not seem to be very welcoming hence it is better not to risk your business by simply maintaining a consistency. It is important for customers to be able to recognize your brand in all forms of communication because they will be the one associating your brand position and promoting it in the near future.
Content: Having a good, precise content is very important because it is the path that will take you into the insight of the site and its existence, hence it is best that your copywriter write a content fit of your website to which the designer create the corresponding visual environment accordingly for the content.
The above few are the points that will determine how having a good web design is important. A website is so much more than what you are made to see, in website ‘it is the first impression that is also the last impression’ and to that you would want to have a lasting impression for the users and hence it is best that you find a suiting style of web design that will work best for your business.
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