The wonders of a good logo are no longer news now. It is the visual representation of your business, so it is better to avoid straying so far from your core values. Being aware of the key elements of a timeless, memorable logo and how they play their role will help you not just to communicate properly with your hired logo designer, but also in making a proper final choice for your logo that represents your brand in the best possible way.
In the first place, a logo is not just some fonts, colors and lines mixed. It is a brand’s identity, in so far that a logo design is usually more identifiable than the brand’s name. An unforgettable logo design, with the right characteristics, will boost your visibility and credibility – that means more business.
What a well-designed, affordable logo design should be capable of is elating the public face of your brand up high by incorporating these essential elements that will positively reflect your brand personality.
1. The Graphic Element
The graphic element used in a logo design can be an illustration, a pattern, an icon or even a designed line. Of any kind its shape is, a graphic element is constantly versatile. It needs to be capable of matching and toning up the entire logo, and stand solely as the single symbol of the brand. The graphic elements are used, and often amalgamated, to create graphic works.
2. The Font
Font choice is an exceedingly important element of logo and one that should never get overlooked. The right font can enhance the strengths of your logo as well as your brand, while one wrong choice can be a customer buzz-kill. The choice of font plays a very critical role in your business logo design company Florida and overall brand identity, especially in word mark logo, where the typeface is your logo.
3. The Color
Color is always the most apparent thing in a design. We’re taught about colors from an early age, and even go to that extent as to recognize some of our personal possessions with color descriptors. Color is able to create strong outlooks among viewers, who consciously and subconsciously apply specific meanings or emotions to numerous colors. Color is utilized to breed emotions, create visual interest, define importance and unify branding. Therefore most importantly, the color scheme you choose for your brand and your logo design should be based on what reflects best with your target audience.
4. The Form
Forms are just the three-dimensional objects within a specific design. The simplest forms are: pyramid, cube, cylinder etc.
Shapes and forms can be considered as positive or negative. In two dimensional compositions, the objects give the positive forms, whereas the background is negative space. For newbies in the design industry, effective use of negative space is so far the essential concept to be mastered.
5. The Shape
Shape is an area that is limited to an implied line, or is visible and identified because of color or value changes. Be it geometric or something more organic, recognizable shapes are memorable long after it leaves the view. Geometric shapes are easy to recognize and represent organization, efficiency and structure. Whereas, the symmetry of geometric shapes usually stands for order.