There will always be food lovers, so food consumable and products will always be in high demand. This is probably what explains why so many small scale businesses start off their own venture. Whether its manor park mature cheddar, soups and stews or cakes, snacks or confectioneries, these food suppliers always try and make it accessible to their customers.
But getting supplies on shelves of as many grocery stores, does involve a fair amount of difficulty. Proper strategist, networking and heaps of marketing; accounts for proper business. These are the rudimentary pointers which most notable food wholesalers abide by. And it’s something you need to give utmost consideration to as well.
Ways to sell your wholesale consumables to suppliers/retailers:
- Top-notch package labeling:
Meeting all important regulatory standards, you should ensure that your food consumables are appealing in designing. Your packing should be highly functional and protect your food supplies.
In many ways, this proves to be your silent salesman and communicates message of your brand. A top-notch package label also catches the eyes first and so giving it one will make your supplies- stand-out in grocery or retail shelves.
- The Right Pricing:
The standard rule which top suppliers follow is offering a suggestive price. This is to confirm whether the price they are offering to their retailers and customers; make sense!
These top edible wholesalers sell items at around 2X of production expenditure. Simpler explanation- their wholesale cost is around ½ of what your customers need to pay up.
Even simpler explanation- Say if cost of production is £2, top food wholesalers sell off to their suppliers at says £6. This makes their retail price suggestion around £12.
(Note- You will have to calculate those prices. Also, when considering your production expenditure, take into the equation, freight, marketing and other overhead expenses.)
- Permitting retailers drop ship:
Allowing other retailers to drop ship your consumables is something which many food supply businesses are catering to.
How does it work? Your retailer’s customers purchase your supplies (be online or offline). And as per the demand you cater the supplies. Your retailer will pay you a more discounted price for your items as you didn’t need to spend any for marketing.
Though it does involve a bit of risk, spend time in analyzing the right drop ship retailers. Once you do find one, you will get adequate publicity for your product.
- Attending trade events:
Continuing from the point of publicizing your food consumables, another great mode of getting your products to more food suppliers is by participating in trade events and shows.
These are not free and you have to spare some expenses as fee. But once you get in, you will get the perfect medium to introduce your products to high-end executives.
If all goes well, you will find some upscale retailers showing keenness towards your edibles. So be ready to share your telephone, fax, email as well as other communication modes to them.
- Networking properly:
Social media spreads information like wild fire. So why not avail its perks? Use social media platforms such as LinkedIn and check out profiles of local retail heads! Befriend them, widen your network and find out the kind of produces which they would like to add to their outlets.
These are some crucial pointers which top food suppliers look to do. If you are a wholesaler of food products, then you should consider them as the golden rule to market your products to your retailers/suppliers.
Wish you all the best!