How Can You Decrease Your Website’s Bounce Rate?

Blue Whale Media is Warrington Web Design Agency, we help business owners from every industry improve their online presence through building engaging, responsive websites as well as a variety of online marketing services.

One of the most important measures of a website’s effectiveness is the bounce rate. In this article, we will outline what bounce rate is, why you need to keep it as low as possible and hopefully shed some light on how you can do so.

What is a Bounce Rate?

Bounce rates refer to when a user visits a website and quickly leaves without converting into a customer. A bounce rate can be measures through analytical software such as Google analytics and is a pretty effective indicator as to whether your website is working or not.

Obviously keeping your bounce rate low is important in order for your website to be an effective method for selling your service.

Continue reading to find out how you can reduce your bounce rate.

Improve The Readability of Your Content

Ever visited a website, been greeted with a huge block of text and automatically hit the back button to save your time and eyes reading it?

You are not alone and you need to make sure that you apply this experience to your website’s structure.

Huge blocks of text are very unappealing to website visitors, instead of information dumping in one place and then leaving the rest of the page looking sparse, break up your content with the use of headers, sub headings etc.

If you work with a Warrington web design agency such as Blue Whale Media, out team of in house content writers will structure your copy for you to ensure its readability.

Change your structure and you will be sure to see your bounce rate decrease.

Create Compelling Calls to Action

Calls to action come in many different shapes and form. You may have seen a small section at the of a blog asking you to ‘get in touch today’ or ‘contact us for free help’.

Other frequently used call to actions include buttons on page, they may ask you to ‘start your free trial’ or be any other form of gateway for engagement.

Calls to action are a great way to quickly improve your conversion rate and minimise your bounce rate.

Speak to your Warrington web design agency today for help and advice on how to effectively implement calls to action throughout your website.

Optimise Your Website’s Speed

Waiting for a website to load can be seriously frustrating right? But when it comes to waiting for five seconds or more the chances are you will have move onto the next website.

Long waiting times and slow loading pages will instantly increase your bounce rate. People hate waiting, think of your page loading time as a virtual queue. If you were to see a huge queue at a shop you might think twice about bothering to wait right?

The same applies to website loading times, if people can see your page is taking a while to load they might well leave before being converted.

If you are not sure how to reduce your website’s loading times, speak to your Warrington web design agency Blue Whale Media today. Our team of developers and designers will have a solution to meet your needs.

Speak to Your Warrington Web Design Agency Today

Now that you know how important it is to reduce your website’s bounce rate, get in touch with your Warrington web design agency today.

You can reach us at [email protected] or call us on: 01925 552 050.

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