According to Cisco’s Visual Networking Index, video content makes up 64 percent of all internet traffic and it is estimated to rise by 80 percent of all traffic by 2019. Due to this rapid growth in video advertising, it is advantageous to get SEO ranking through video.
Being a SEO company, if you are facing ranking related issues in Google search engine result pages, it’s possible to upgrade results on the strength of YouTube video marketing.
In fact, YouTube doesn’t share ranking factors openly for top video listings, effect of which generates relevant content, thereby allows you to accomplish the web ranking requirements. The blog explains the tips to rank your website’s SEO through video marketing.
Video integration
The existence of video in website itself influences the SEO ranking factor. A communicative video is a confirmation of quality content that helps send signals to search engines showing that particular site is comprised of quality media relevant to search requests.
It is believed that search engine will continuously enhance the ranking factor of video as most of the user request videos in search results. So, definitely presence of video on your site will improve page rank.
Keyword tagging
It’s beneficial to provide data to search engines to recognize your videos relevant to the search results. Having keywords in titles, file names & descriptions for describing your video assures that applicability of video in search results is understandable to search engines.
Video transcript
Your video content must consist of transcript of the audio portion which will help to improvise the search ability as well as support for relevant search requests.
Optimize videos for load time
Google in its algorithm includes page performance. The Page load time influence the user & thereby directly affects SEO, as a result users avoid accessing slow sites. Therefore, its effective to use embedded video that doesn’t load the video player until the play button is taped.
Back link from your YouTube video
As links & shares on YouTube video doesn’t considered as websites link, it’s accessible to create two back links from YouTube. By creating YouTube profile, put your web page in your You Tube profile & add link in the video.
Social signals
Indulging more & more users for liking & viewing your video will socialize your video content on websites & will make your content valuable. Also, it will drive good amount of traffic to your site.
Taking Away
No doubt, in such fast-growing digital era, video content will continue to be an effective marketing source in the near future & will remain in accessibility for digital marketing companies. As user expects video content to be more resourceful, above mentioned strategies are effective to consider for better ranking and overall marketing strategy.